The changing face of the CEO

You may think you know what a CEO looks like – those of us who regularly work with senior people in other organisations or at a strategic level within our own – can picture some of the qualities common to those individuals who have been successful in business leadership roles. Yet it strikes me as an executive recruitment consultant who is regularly engaged in the hiring process for C-Suite roles, how the expectations for a CEO’s capability has changed in recent years.

Of course there are underlying leadership behaviours that have not changed: setting the vision, developing a daily dialogue, being clear about expectations… What I’m really talking about is the changing marketplace of the consumer – customer behaviour is forcing companies to do things differently, while evolving work styles have put pressure on CEOs to alter their tack.

Looking at trends in the C-Suite over the last 20 years, PWC reports, “Another interesting trend is that disruption is increasingly prompting boards to turn to external hires, rather than internal candidates, to fill CEO positions. They hope to capitalise on the experience and skills that these individuals bring from another organisation, or even another sector.”

While that’s good news for those of us in the recruitment business, it’s a timely reminder of the need to constantly reassess our hiring practices. Here is a sample of the types of questions that are (or should be) on the table, from my recent discussions with selection panels for senior hires:

  • Can this person build relationships with stakeholders to prioritise our key objectives for the next 12 months?
  • What digital, social media and other technology capability can this person bring to the role?
  • What exposure has this person had to gender equality and other diversity initiatives when acquiring talent and team building?
  • What global network do they have to drive capability within the organisation?
  • What recent experience does this person have in engaging, managing and motivating a high performing team?
  • How much does this person know about modern performance management processes?

In the current market, intangible qualities are increasingly highly valued. As organisational culture expert John Burdett reminded me in a seminar I attended earlier this year, successful CEOs need to be effective communicators. They must be authentic, engage the whole organisation in a meaningful way, not just report at Board level. They are storytellers who can articulate how things will be achieved in detail – jargon old or new, simply won’t cut it. Enthusiasm for the job and a sense of humour won’t go astray either.

What changes have you observed in the face of senior leadership in recent years in your world @work?

Stuart Carruthers

Stuart has extensive experience in Consumer and FMCG markets, including general management, account management, business development and sales & marketing roles. He is experienced in commercial strategy at executive level and has held regional management positions with major multi-national companies working across the majority of states in Australia. Over the years Stuart has recruited nationally and internationally within the Asia Pacific region. With first-hand knowledge of key drivers and the dynamics of the Australian consumer market, he takes a consultative approach to targeted search.

Stuart Carruthers
Practice Lead – Consumer, Retail & Sport
Slade Executive
Level 7, 15 William Street
Melbourne VIC 3000
Tel: +61 3 9235 5100
scarruthers@sladegroup.com.au
sladegroup.com.au

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