There’s no way to dodge the digital evolution. Like winter, it’s a’coming. Our foxes know a little about a lot and badgers know a lot about a little. As organisations riding the tsunami wave of digital integration, we need badgers and foxes onboard. Those solid badgers with their deep knowledge and the agile foxes with the run of the landscape make for a healthy workplace environment.
You can probably pick the badgers from the foxes, but even the experts struggle to define digital and what qualifies subject matter experts varies greatly between organisations. The digital enabled workplace is here for you whether you’re a talented specialist with deep technical expertise or the generalist with a broad view of all areas of your organisation.
This week Slade Group brought business leaders together for a boardroom lunch to discuss Our Workplace and this Digital Economy. We presented the findings of The Australian Slade Digital Skills and Salary Survey 2015, which was the result of a year-long process conducted by Sweeney Research and involved 150 business from a broad range of sectors. At our table, executives representing banking & finance, consumer, education, professional services, marketing & advertising, news media, software development, and industrial provided some amazing insights on the digital knowledge and capability of Australian’s at work.
If you’re feeling overwhelmed by new technology, take heart. We heard even the experts find it hard to keep up. In fact business is struggling to keep up with consumers, who are ahead of the game in entertainment, buying behaviours and their social networks, often at home with multiple devices watching TV, shopping online, and interacting via social media all at once! Is getting up at 5am every day or working 80 hours per week the answer? It’s ironic that the technology designed to simplify our lives has made it infinitely more complicated, while we’re drowning in electronic noise.
The Slade survey clearly indicates a digital skills shortage will affect the competitiveness of Australian companies if we don’t act now. While others play catch up, some businesses are sourcing talent from overseas. An increasingly agile global workforce presents further challenges. Taking an open door approach is one solution to higher mobile amongst technical specialists. It’s better to train someone who leaves, than not train someone who stays. Innovative approaches, such as encouraging employees to pursue overseas opportunities, remaining connected to alumni and fostering a culture where ‘boomerang’ hires are actively pursued are some of the solutions our participants explored.
Education and upskilling is certainly required to keep pace. Typically this is occurring organically in SMEs, who have less resources available for training. Opinion in our boardroom was changing job descriptions and roles titles are make recruiting digital talent difficult. Universities cannot change course content quick enough to capture the latest digital trends. Meanwhile, the new generation of digital natives need to be nurtured from school towards Science, Technology, Engineering, and Mathematics (STEM) if we want to improve capability as well as see diversity in our organisations in the future.
When you’re building your digital team, let alone general teams, you need to be sure you’re hiring the right people. You’ll need some badgers and a few foxes. Making sure you have the right tools to assess digital talent also takes a subject matter expert.
How is your executive addressing the digital gap? What about your Board? What strategies have you implemented to future-proof your business?
Please contact me, Sally Powell, to find out more about Slade’s research and to receive a copy of The Australian Digital Skills and Salary Survey Report.