Monthly Archives: July 2021

Have you updated your LinkedIn profile since you set it up?

Or since you got your new job? In the last 12 months? If not, you may be missing out on leveraging from LinkedIn, big time!

In Episode 91 of The Job Hunting Podcast, I share my journey and evolution using LinkedIn and how I updated my profile and activity over time in line with my career plans. I also share the results I got and how they helped my career advancement.

What you will learn in this episode of The Job Hunting Podcast:

  • my personal journey and evolution on LinkedIn: How and why I changed my profile and activity over time.
  • The results I got and how I believe LinkedIn has been instrumental in supporting my career advancement and my transition into business ownership.
  • The importance of being intentional and having a strategy in mind to get the same results (or even better!) on LinkedIn.
  • I’m sharing the top 3 things you should consider doing right now to elevate your executive presence on LinkedIn a few takeaways that I think will help you a lot.

When I say LinkedIn will support your career, I really mean that it will get you new job opportunities! I have plenty of personal and client experiences to back this claim. So if you are a bit sceptical, remember that you are working with a sample of one (i.e., you), whereas my sample is much larger!

How I updated my LinkedIn profile and activity over time.

I believe the following years were the key tipping points of my career, where I either used LinkedIn to propel me forward or adjusted LinkedIn in line with where my career was progressing. In the podcast episode, I explain each milestone in more detail to share with you my personal journey and evolution on LinkedIn when it comes to my presence and messaging, and how and when I update my profile and activity:

  • 2008 – The beginning of LinkedIn
  • 2010 – Moving sectors 
  • 2012 – Senior national role
  • 2014 – CEO role
  • 2016 – Liberation and LinkedIn articles
  • 2018 – Doing a 180 on my profile, articles, and posts to match my business
  • 2021 – Crystalized my business on LinkedIn, resulting in lots of new clients

The results I got by using LinkedIn strategically. 

I believe LinkedIn has been instrumental in supporting my career advancement and my transition into business ownership. These are the key steps I took on LinkedIn:

  1. Being intentional and having a strategy in mind.
  2. Always adjusting my message on LinkedIn in line with my career phase and future plans.
  3. Making great connections over time: headhunters, recruiters, colleagues, and like-minded people. 

The 3 things you should consider doing right now on LinkedIn.

I discuss the following three strategies in more detail in the podcast episode. I believe that activating them can help elevate your executive presence on LinkedIn and help you now and in the future:

  1. Your top banner is your blue-chip LinkedIn real estate: invest in getting it appropriate for you, your industry, and your employer.
  2. Don’t try to imitate others – it won’t work for you.
  3. Your activity is just as important as your profile, if not more!

Conclusion

When I say LinkedIn will support your career, I really mean that it can get you new job opportunities. And it does not require you to be there all day long! I believe one hour per week is enough to activate the LinkedIn muscles to help you achieve your goals!

Sign up for a free Job Hunting Masterclass with Renata Bernarde on Tuesday 3 August at 9am or 6pm.

If you are ready to take a step further and guarantee that the time you spend on LinkedIn pays off and brings you the connections, networks, invitations that will support your career in the short, medium, and long term, then consider attending one of the masterclasses on Tuesday 3 August 2021 at 9AM or 6PM (Melbourne, AEST). Learn more here.

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Posted in Job Hunting Made Simple

Thriving on Chaos – Yesterday, Today, Tomorrow

As we’re more than half way through 2021 and those of us in Australia enter a new financial year amidst lockdown, the covid chaos of the past 18 months remains a challenge. 

Like many, I recently moved to a home office after selling my business premises. It took ages to clear bookshelves as I fell into the trap of glancing over highlighted passages of books that had helped my career; and couldn’t bear to part with copies signed by authors I knew. Since my days as an executive with IBM, I admired the no-nonsense, energetic delivery of former McKinsey management guru, Tom Peters who wrote the New York Times #1 best-seller, In Search of Excellence.  We met at a conference when I started out as an author and speaker. Over 20 years later, I dusted off his lesser-known tome; Thriving on Chaos. Although written after the 1987 stock market crash, the title is equally relevant today.

Catherine DeVrye and Tom Peters
Catherine DeVrye and Tom Peters

The inside jacket flap states:

“Everywhere and every day, managers confront shattering and accelerating change…in a chaotic new world.”

Hmmm, sound familiar? I haven’t had a chance to re-read the entire book but some chapter headings are just as applicable today in what Peters labelled:

Prescriptions for a World Turned Upside Down:

Inset: Thriving on Chaos book by Tom Peters

Not every chapter is as relevant but most sound practices stand the test of time. So too, I’m reminded of Peter Drucker who, in 1954, published The Changing World of the Executive. Although that was decades before I attended Harvard University, his legendary quote was prominent in our leadership curriculum:

  • Achieving flexibility by empowering people
  • Use self-managing teams
  • Learning to love change
  • Reconceive the middle managers role
  • Decentralise information, authority & strategic planning
  • Master paradox

“The best way to predict the future is to create it.”

Yes, change is constant. In my own book, Chapter 14 of Hot Lemon & Honey – Reflections for Success in Times of Change is titled:

“Change is inevitable. Learning from change is optional!”

Peter Drucker passed away in 2005, aged 95 and Tom Peters turns 78 this year and still actively comments on Twitter with his trademark candour. Amidst some of the fads of self-proclaimed ‘thought leaders’ of today, don’t we need sustainable wisdom that stands the test of time?

Timeless! I love my Kindle but sorting through those physical bookshelves left me with a lingering sense of lingering déjà vu—that sometimes the more things change, the more they remain the same.

In this current age of covid chaos, will your decisions be based on a trendy whim or on sustainable wisdom? Will you be a victim or a victor of change? Those choices are entirely yours and I’m sure you’ll choose wisely.

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Posted in The world @work

NAIDOC 2021: On ancient cultures, and modern workplaces

By Professor Deen Sanders OAM

Through his eyes…

Professor Deen Sanders OAM is a Worimi Man and Lead Partner at Deloitte. He shares his thoughts for NAIDOC week 2021.

As an Aboriginal person, it is my deeply held belief that every person benefits from living in better relationship with their community and country. So how do we do that in the context of the present day workplace?

For the last 200 years or so we have thought that connecting with community was something you could only do after first meeting your obligations to productively engage with the workplace of labour, machine or desk. Something I hear frequently these days is how COVID lockdowns and the general arc of changing workplace practices are moving us into a new relationship with home, family and community. For many this is a revelation, but it’s of little surprise to Aboriginal Australians because work was not separated from living, it was woven into the fabric of life. Cities were never going to entirely erase the heartbeat of country or overturn hard learned, ancient lessons, about how to thrive. Country, community and family were always at the heart of it.

Both modern workplace theory and my ancient culture tells me that cities and workplaces are also living systems and like all living systems, they should be measured in the strength of their heartbeat, rather than in the mere existence of a heart. Genuinely looking for the joy in Aboriginal culture as an enhancement to your workplace is a powerful way to find that heartbeat – and NAIDOC week is a perfect way in.

You probably have a Reconciliation Action Plan initiative underway for NAIDOC and that is good – but I also encourage you to widen the lens for your workplace. As corporate tools RAP’s can narrow our focus to acts of doing good (asking how can we help our Indigenous community) or worse, become a tool for benefit extraction (what recognition/ brand/ marketing benefit can we get?). There is utility in that approach. It is a good start and Indigenous Australia will strengthen from commercial alignment – but utility is a poor measure of a heartbeat.

I want more from our workplaces than this and I want more for our workplaces than this. Not because Indigenous Australia deserves more (although it does) but because we have gifts for you that extend far beyond the metrics in a RAP, and they will change how we succeed in this country.

NAIDOC is a way into that as a celebration of the diverse cultures and achievements of Aboriginal and Torres Strait Islander people. We invite you to see our history and achievements as not only measured in story, dance and art but also as a way to think about the world, a way to engage in productive relationships and leadership and to thriving in this country.

The 2021 NAIDOC theme of Heal Country, Heal Our Nation is a genuine claim. Healing our nation will come from healing our country. Creating workspaces that recognise the living relationship we have with the space around us and giving permission for people to sit, play and work in relationship to that landscape is the best measure of the strength of your heartbeat.

This article was originally published by Diversity Council Australia.

Read more DCA research on the topic:

Gari Yala (Speak the Truth): Centreing the experiences of Aboriginal and/or Torres Strait Islander Australians at work

Gari Yala (Speak the Truth)
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Posted in Diversity & Inclusion, The world @work

NAIDOC 2021: From standing alone to standing together

By John Paul Janke

I’ve always had a special connection to NAIDOC Week; it holds such special memories for me.

In the 1970s, I remember gatherings and street marches in Cairns with my family and when we moved to Canberra in the late 1970s – attending many community and public events across National Capital.

Back then, NAIDOC had just expanded from one day called ‘National Aborigines Day’ to a week of celebrations. National Aborigines Day was the second Friday in July. Nationally that was the one significant day for events, marches and celebrations.

My dad worked in the Department of Aboriginal Affairs and he organised many of the public events here in Canberra. I recall handing out posters and stickers with him at the local shopping malls, meeting iconic Aboriginal identities like David Gulpilil, Lionel Rose, Evonne Cawley, Charles Perkins and seeing how traditional performances of songs, culture and dancing captivated a wider non-Indigenous public.

Sadly, I also recall the taunts of kids at school on National Aborigines Day saying to me that it was ‘National Boong Day’, ‘Abo Day’ or even ‘my birthday.’

We’ve worked hard to move past that kind of school yard ignorance.

More than ever before, our nation is embarking on conversations about its history – our real history – and about the ‘unfinished business’ of this country – its relationship with its First Nations people.

For me, NAIDOC Week plays such a vital part in these discussions through the hundreds of events each year organised by our communities, government agencies, corporates companies, local councils, universities, schools, and workplaces.

We all know it is beyond time for these conversations.

NAIDOC Week each July unfurls such an enormous sense of pride for Aboriginal and Torres Strait Islander people across the Country.

All Australians should share that pride – celebrating and acknowledging with pride that this continent is home to the oldest living continuous culture of the planet.

Is that not something that all Australians should celebrate?

As the Co-Chair of the National NAIDOC Committee, it gives me enormous satisfaction to witness the growing enthusiasm and interest for NAIDOC Week each year and the sheer diversity and breadth of celebrations across the nation.

I sometimes smirk when I think back to those school kids who taunted me decades ago in that their children or grandchildren are now learning more about Indigenous history, culture and achievement than ever before.

As Co-Chair of the National NAIDOC Committee it is my role to help facilitate their understanding and awareness.

Image: National NAIDOC committee

Image: National NAIDOC Committee. John Paul Janke, centre.

That awareness can be as easy as learning whose traditional country you live on, learning the names of other Indigenous clans or nations, learning some local language, or knowing of the sacred places in the country that surrounds you.

It is language and knowledge spanning the rise and fall of every other great civilisation on the planet.

Take this challenge: Ask yourself how many First Nations of North America can you name? Maybe like me you can name a few: the Cherokee, Apache, Navajo, Sioux, Cheyenne, Iroquois, or Lakota nations.

Can you recall the same amount for this continent’s Aboriginal nations?

For me, it also time to start engaging in conversations about sovereignty, of Frontier Conflict, of Invasion, of theft of land, of massacres and of the fiction of terra nullius. They are the stories of our shared history – our nation’s story.

Without learning of them – we have been robbed of the history of this country.

I love the opening line in the 2020 Midnight Oil single Terror Australia (written by Peter Garrett & and the late Bones Hillman and sung by Naarm (Melbourne) based Wergaia/Wemba Wemba woman Alice Skye):

“You can’t think about the future still running from the past.”

We must never forget that NAIDOC Week is a week borne from a day of protest, a movement towards justice, equality, and freedom and basic human rights.

It’s a week that celebrates and acknowledges our history, our present and looks with hope towards the future.

There is no other week quite like NAIDOC Week. Join Us.

Happy NAIDOC Week 2021.

This article was originally published by Diversity Council Australia.

Read more DCA research on the topic:

Gari Yala (Speak the Truth): Centreing the experiences of Aboriginal and/or Torres Strait Islander Australians at work

Gari Yala (Speak the Truth)
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Posted in Diversity & Inclusion

What it means to be proud at work in 2021

While you may have seen more colours than usual in your social feed over the last month during Pride*, it’s not always all rainbows and unicorns for LGBTQI+ people at work. Our level of acceptance and comfort varies from occupation to industry, geographic location and the size of the organisation.

A lot has been said about the value of bringing your whole self to work. Diversity Council Australia reports LGBTQI+ employees who are out to everyone at work are:

  • 50% more likely to innovate than workers who are not out to everyone
  • 35% more likely to work highly effectively in their team
  • 28% more likely to provide excellent customer/client service

For those of us who were able to and have concealed our identity in the workplace over the course of our careers, the results range from being constantly on edge, to simply longing to share what we did on the weekend.

As a teenager during school holidays and at various times as an adult, I tried my hand as an unskilled labourer on building sites and in factories when my Dad worked in manufacturing. Eating my lunch with the other tradies, I could smoke a cigarette, but I still had to listen to what my all-male coworkers did on holiday in Pattaya. A notch up from the banter that went around at high school, but in a rough industrial environment, it was definitely not ok to be gay.

Venturing into hospitality on a work experience placement, I found discrimination was rife in a restaurant kitchen. Chef’s hurled insults (and saucepans, regardless of your sexuality), so the wait staff kept their heads down anyway. I’ve since mastered the use of plating food with fork and spoon, a skill not required for my next job – flipping burgers at McDonald’s (not an ideal for a vegetarian).

I soon moved to front counter at Maccas, where OTT interactions with the public were actively encouraged as long as you met the service time KPIs, which better suited my outgoing personality at the time. Working for a large global organisation with policies and procedures for literally everything provided a safe environment and was surprisingly one of the most enjoyable jobs I had as an undergrad.

Straight out of university and into a recession equivalent to the GFC, I fell back on hospitality. Relocating from Melbourne to Sydney, working front of house in hotels in the 90s, I was no longer in the minority. The major drawback to working with gay colleagues was they knew what you really got up to on the weekend. In those pre smart phone days, my boyfriend at the time would pick me up from work. He’d casually sit and read the newspaper while he waited for me to finish up, even chat to my boss. So, that’s what acceptance feels like!

Before we had the alphabet acronym, student politics led me to joining the ‘gay and lesbian’ community group. Years of marching and fighting for equal rights got me interested in industrial relations (acknowledging trade unions in Australia have been instrumental in helping us achieve equality), which became human resources when I tired of shift work and moved into business administration. Back in Melbourne, working for an SME in the South Eastern suburbs, I could do payroll for 100 people, but I didn’t have the guts to bring my boyfriend to the work Christmas Party.

Moving to Sydney was liberating. Moving to London ten years later was an eye opener. On a working holiday, I landed a job in HR at Transport for London – a huge, diverse organisation with proud D&I objectives. One of my colleagues at TfL was awarded an MBE for Services to Equality.

A stint within one of TfL’s project recruitment teams led to working in volume and graduate recruitment on my return to Australia. Working with one of the country’s largest recruitment firms provided a pathway back into Marketing & Communications, putting to use all those unused qualifications that had been collecting dust in storage.

Since I commenced at Slade Group, I’ve had the confidence to bring my whole self to work. I have been actively involved with LGBTQIA+ (‘A’ is for ally) professional associations including the GLOBE network, and Out for Australia, which facilitates a mentoring program for students and recent graduates. I’ve seen friends and contacts start networks in their own industries, such as Queers in Property and Building Pride.

Growing up there weren’t many professional role models, like Penny Wong, Michael Kirby or Tim Cook. Corporate partnerships – much more than a float in the Sydney Mardi Gras parade – have been instrumental in driving change within their own organisations, business and the wider community. Companies we now partner with, such as SEEK, have been champions of Diversity & Inclusion, and it’s been gratifying to be part of a culture where I have seen others bring their whole selves to work.

Coming out is an ongoing process that never really stops. Each time you change jobs, are introduced to a new colleague, a new client, a new supplier… deciding how much of yourself you will share is part of building that relationship. Being proud at work has meant being supported through tough times, from the marriage equality debate to relationship break-ups and COVID-19 (frighteningly evocative of the HIV/AIDS pandemic for many of my generation). I’ve been able have the watercooler chat about what I did on the weekend and once even managed to drag a partner along to the Christmas party.


*June is officially Pride month in the USA, in recognition of the Stonewall Riots, a landmark event in the history of LGBTQI+ rights that took place on 28 June 1969. In Australia we celebrate Pride at different times of the year in various cities and regions (generally when the weather is better suited to outdoor festivals and parades). Sydney’s Gay & Lesbian Mardi Gras (now held annually in March) originally took place as protest march in commemoration of Stonewall on 24 June 1978. Melbourne’s Midsumma Festival traditionally takes place during in the summer months January-February (disrupted by Covid this year) along with Tas Pride in February. Brisbane’s Pride Festival will be in September this year, along with NT’s Top End Pride. Adelaide Pride, WA Pride Fest and Spring OUT in the ACT all take place in November. Along with Pride events in many regional centres, it’s fair to say there’s something to celebrate throughout the year.

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Posted in Diversity & Inclusion, The world @work