Monthly Archives: May 2017

How sports coaches use world class leadership to create winning teams

Before I elaborate, I have a confession to make… I’m an ex senior AFL player, now a football coach and more recently, a professional recruiter.

To outsiders, a senior coach is the face of their club, much like a hiring manager is a window to their organisation. They are engaging and genuinely passionate, or as cold as stone.

The strengths of a good coach are universal, but let’s tackle the sport I’m most familiar with – AFL football. Consider the 2016 reigning premiership coach, Western Bulldogs’ Luke Beveridge.

Beveridge walks the fine line between instilling confidence in his players, and holding them accountable for their actions and behaviours.  All the while, he demands exceptional on-field performance.

It is well documented that since commencing his tenure as Senior Coach he has focussed on open and honest communication. He’s built strong relationships with the players, the club, its supporters and a wide range of people associated with the sport, including commentators, the media, and sponsors. These are not unlike the types of relationships we aim for in business when interacting with our clients or customers (who for me in recruitment are candidates), colleagues, suppliers and even competitors in our professional networks.

Much like recruitment, in professional sport, and AFL football in particular, nearly every transaction includes working with the uncontrollable elements inherent in dealing with people. In sport and recruitment alike, those without the qualifications or the requisite experience to pass judgement, often shout the loudest and voice the most criticism.

For Beveridge his clients are predominantly made up of both existing and potential club sponsors and members. These clients have made financial commitments and naturally want to see a return on their investments. In this context a winning performance as a coach could mean a cohesive team, with high levels of morale amongst players, who have the motivation to attend training and associated club events, and are well supported by family. It may translate to increased membership, a higher media profile, greater sponsorship and other opportunities. A winning team is more than match winning performances – think of the otherwise poor practices of the West Coast Eagles circa their 2006 Premiership.

High level sport, in some aspects, is not much different to the corporate sector. We’re juggling all manner of expectations from various parties. There are set timeframes (seasons) with efficiency targets (statistics). In business and sport, we all have to consider best process and methodology. Importantly, just has Beveridge does, we have to establish a culture and live the values, brand and standards of our organisation. Sound familiar?

Some players, as with corporate talent at the top of their game, are hot property.

In other cases some candidates are like promising young players; potential but struggling with form, gaining experience but not quite good enough – yet. How Beveridge manages the pool of talent in his playing group is his greatest challenge, because although he understands the industry and his client demands, his players output and abilities will often predicate game results.

So, would Luke Beveridge be the sort of manager you’d like to have in your organisation? Based on the attributes we’ve explored, I think so. His stakeholder management skills and ability to communicate with a broad range of people and personalities would be a strength. He has the proven experience in implementing a game plan, follows process, allowing him to work efficiently and consistently. Lastly, and I think most importantly, it would be his character and the impact he has on his organisation’s culture. His confident and engaging personality, combined with his strategic thinking, willingness to provide feedback and people management skills would make him successful in a non-sport leadership role. I’d like to recruit him.

Which qualities do you value in a manager? Who would you like to recruit to for your team?

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Does a work legacy matter?

Let me paint the scene. It’s Saturday night, I’m at a friend’s house with a group of mates as our children run inside and outside the house vaguely supervised. Our respective partners are all out, so we’re taking the opportunity for a beer, pizza and football night.

The discussion turns to work, with some general “How’s it going?” and “What are you up to’s?” One of my friends, let’s call him Patrick*, someone I have known since the beginning of primary school, is now a very successful international tax specialist.

With a lot of media coverage around global corporations’ profit shifting and tax minimisation strategies, I ask what he thinks of all this?

His response, “I helped set all that up, but it was a long time ago and it’s not my problem anymore.”

We can joke lightheartedly about a visit to jail as he has done absolutely nothing illegal. However, it seems that the ethical or moral questions from the impact of his work are of no concern to him.

It got me thinking – what is the legacy of our careers, and does it matter to us? (Perhaps the tax avoided could have been used for public health services, old age pensions or infrastructure.)

As a recruiter for more than 20 years, I have been involved in a broad range of appointments, from high profile CEOs to entry level graduates and many things in between. I’m pleased to say that most of those appointments would be described as successful, from senior appointments that have really impacted a business, an industry, even the economy, to long-serving employees who have been regularly promoted, as well as those who do a good body of work and then change employer for career progression.

I acknowledge that it’s my candidates who deliver the work once employed, but I take satisfaction from identifying their capability and potential, and introducing them to the right employer and role. Each successful appointment is a small legacy of my working life.

In a way, my work legacy is more indirect than my friend. Like most consultants, I complete an assignment, and then it is out of my hands as to whether it turns out to be successful in the long run. I keep in contact with both parties but can only minimally impact what happens from there.

In the modern digital economy where everyone wants a social media presence, I’m a bit more old-fashioned. I prefer to keep a lower profile and not make public everything I do (yes, I see the irony of this post), but I do think we should consider the impact of our work on those around us.

What do you think? Does a work legacy matter?

*Not his real name

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Posted in Slade Executive, The world @work